BSc Global Business Management (Marketing) (Level 5/6)

This degree develops your skills in business management, market research and digital marketing for a successful career in marketing and business development.

The BSc (Hons) Global Business Management (Marketing) course helps you turn your passion for marketing, creativity and business into a global career, developing the skills to build brands, engage customers and drive business growth.
The programme offers multiple entry points depending on previous qualifications. Applicants wishing to join Year Two (Level 5) should normally hold a recognised Level 4 qualification in a business or management-related subject. Direct entry to Year Three (Level 6) is available for students with an HND, Foundation Degree, Diploma of Higher Education (DipHE), or another recognised Level 5 qualification in a related discipline. Applicants with relevant professional experience but without standard academic qualifications may also be considered individually. International applicants must meet the University's English language requirements, typically achieving an IELTS score of 6.0 overall, with no individual component below 5.5, or an approved equivalent qualification. Applicants entering Levels 5 or 6 must also provide evidence of Level 2 Mathematics or an equivalent qualification where required.
Marketing Manager

Digital Marketing Executive

Brand Manager

Content Marketing Manager

Market Research Analyst

Business Development Manager

Marketing Communications Executive

Regional Sales Manager

E-commerce Manager

Product Marketing Executive

Customer Insights Analyst

Marketing Consultant

Modules

Year 1 (Level 5)

Academic Skills and Employability

Market Research and Planning

Strategic Frameworks and Cultural Contexts in International Management

Digital Business Models, Marketing and Operations

Management Research and Analysis

Communications and Content Marketing

Academic Language Skills (optional)

Year 2 (Level 6)

Undergraduate Consultancy Project

Dissertation

Management Enquiry

Responsible Strategy

Responsible Marketing Strategy

Project Management

Digital and Data Driven Marketing

Location

James House, 10 Rosebery Avenue, London, EC1R 4TF

FAQs

What our Students Say

Resources

Exploring Course Options

For prospective students deciding which university course to enrol in, we recommend starting by evaluating your interests, strengths, and career aspirations. Consider the subjects you're passionate about and where your skills lie—choosing a course aligned with these factors can lead to a more rewarding academic and professional journey.

We can help you review course descriptions and explore unique opportunities such as internships, industry connections, and special projects. Understanding what each program offers will support you in identifying the course that best fits your career goals.

Finally, we encourage you to reflect on personal preferences such as the university’s location, campus facilities, and overall environment, as these can greatly influence your university experience.

Student Stories

Valerian discovered us through personal connections and his own independent research. He appreciated the ease of dropping in for a conversation with one of our student advisors, which helped him clarify his goals.

Valerian was seeking a program that offered a strong balance between practical and theoretical training in drama. Equally important to him were the campus environment, student life, and location. He wanted a university that provided valuable networking opportunities.

With our guidance, Valerian was able to carefully weigh these factors and ultimately choose a course and university that aligned with all of his priorities.

What should I expect during the initial consultation & FAQs

The initial consultation begins with a discussion about your academic background, career goals, and personal interests. This allows the advisor to understand what you're looking for. They’ll then provide information on suitable universities and courses, share insights into campus life and career opportunities, and guide you through the application process—including key deadlines and entry requirements. They also offer tips for writing a strong personal statement. Students should be ready to provide personal details, academic records, an up-to-date CV, and a personal statement explaining their reasons for applying. Our students say we were fully transparent about potential challenges, offered various campus options and teaching styles, and made them feel like a priority. They appreciated having enough time to choose their course and university without pressure.

Student Stories

Our students consistently say they would recommend our services to future applicants. They felt supported and at ease throughout the entire process, from the initial consultation to the final stages of choosing a course and submitting their application. Many appreciated the friendly, approachable nature of our team and the clear, honest advice they received at every step. We ensure each student feels listened to, valued, and never rushed into making a decision. Our support is tailored to individual needs, providing guidance, reassurance, and encouragement along the way—helping students move forward with clarity and confidence.