MA Luxury Brand Management

The MA Luxury Brand Management develops specialist knowledge of luxury branding, marketing, consumer behaviour, and strategic management. Students gain practical experience through industry projects and coursework, preparing them for careers in luxury brand management, marketing, retail, product management, and leadership within the global luxury goods sector.

The MA Luxury Brand Management prepares students for careers in the global luxury goods industry. The course focuses on luxury brand strategy, marketing, consumer behaviour, advertising, innovation, leadership, and sustainability. Students learn how luxury brands are created, managed, and positioned in competitive international markets. Through lectures, seminars, case studies, and a live industry project, students gain practical experience by working on real business challenges with luxury brand companies. The programme also explores ethical business practices, corporate social responsibility, and the circular economy within the luxury sector. Students develop research, communication, leadership, and strategic thinking skills that are valued by employers. A final dissertation allows students to investigate a luxury brand topic in depth. By the end of the course, graduates will be prepared for management and leadership roles across the global luxury goods industry.
Applicants should have a minimum 2:2 honours degree, or an equivalent qualification, from a recognised university in any subject. Applicants whose first language is not English must have an IELTS score of 6.5, with no individual component below 5.5, or an accepted equivalent qualification. Applicants with relevant work experience or non-standard qualifications are also encouraged to apply. In these cases, a CV and supporting information should be submitted, and applicants may be invited to discuss their experience as part of the application process. Each application is considered individually to ensure applicants have the knowledge, skills, and potential to succeed on the programme.
Luxury Brand Manager
Brand Manager
Marketing Manager
Luxury Marketing Executive
Product Manager
Retail Manager
Business Development Manager
Customer Experience Manager
Brand Consultant
Communications Manager
Luxury Goods Buyer
International Marketing Manager

Modules

Luxury Brand Management
Luxury Brand Value
Luxury Industry Project
Design Process
Academic and Professional Development (0 credits)
Luxury Brand Management Dissertation (60 credits)

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What our Students Say

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Exploring Course Options

For prospective students deciding which university course to enrol in, we recommend starting by evaluating your interests, strengths, and career aspirations. Consider the subjects you're passionate about and where your skills lie—choosing a course aligned with these factors can lead to a more rewarding academic and professional journey.

We can help you review course descriptions and explore unique opportunities such as internships, industry connections, and special projects. Understanding what each program offers will support you in identifying the course that best fits your career goals.

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Student Stories

Valerian discovered us through personal connections and his own independent research. He appreciated the ease of dropping in for a conversation with one of our student advisors, which helped him clarify his goals.

Valerian was seeking a program that offered a strong balance between practical and theoretical training in drama. Equally important to him were the campus environment, student life, and location. He wanted a university that provided valuable networking opportunities.

With our guidance, Valerian was able to carefully weigh these factors and ultimately choose a course and university that aligned with all of his priorities.

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The initial consultation begins with a discussion about your academic background, career goals, and personal interests. This allows the advisor to understand what you're looking for. They’ll then provide information on suitable universities and courses, share insights into campus life and career opportunities, and guide you through the application process—including key deadlines and entry requirements. They also offer tips for writing a strong personal statement. Students should be ready to provide personal details, academic records, an up-to-date CV, and a personal statement explaining their reasons for applying. Our students say we were fully transparent about potential challenges, offered various campus options and teaching styles, and made them feel like a priority. They appreciated having enough time to choose their course and university without pressure.

Student Stories

Our students consistently say they would recommend our services to future applicants. They felt supported and at ease throughout the entire process, from the initial consultation to the final stages of choosing a course and submitting their application. Many appreciated the friendly, approachable nature of our team and the clear, honest advice they received at every step. We ensure each student feels listened to, valued, and never rushed into making a decision. Our support is tailored to individual needs, providing guidance, reassurance, and encouragement along the way—helping students move forward with clarity and confidence.