BSc (Hons) Digital Marketing and Management with Foundation Year

The BSc (Hons) Digital Marketing develops the creative, analytical, and technical skills needed to succeed in the modern digital marketing industry. You will learn about SEO, analytics, campaign management, CRM systems, and emerging technologies such as AI to create effective marketing strategies.

The BSc (Hons) Digital Marketing is designed to prepare you for a successful career in the fast-growing digital marketing industry. Throughout the course, you will develop a strong understanding of how businesses use digital channels and technologies to engage customers, build brands, and achieve strategic goals.

You will gain practical experience with key digital marketing tools and techniques, including search engine optimisation (SEO), data analytics, campaign management, social media marketing, and customer relationship management (CRM) systems. The programme also explores how artificial intelligence and emerging technologies are transforming modern marketing practices, with a focus on creating innovative and ethical strategies.

You will develop valuable skills in communication, leadership, project management, creativity, and data-driven decision-making, preparing you for a wide range of careers in digital marketing and business.
Standard Entry

ARU London's standard offer:

96 UCAS Tariff points from 3 A Levels (typically BCC) or equivalent.

Alternative qualifications include:

Irish Leaving Certificate: BBCCC

Scottish Highers: BBCCC

BTEC Level 3 Extended Diploma: DMM in a business-related subject

International Baccalaureate Diploma: 24 points

Applicants must also have:

At least 3 GCSEs at Grade C/4 or above, including English and Mathematics.

English Language Requirements

Applicants whose first language is not English must demonstrate:

IELTS 6.0 (Academic) or an equivalent recognised English language qualification.

Mature Applicants

Applications from mature students with relevant professional or industry experience are welcomed. Each application is considered individually based on previous qualifications, experience, and suitability for the programme.
Digital Marketing Executive

Social Media Manager

SEO Specialist

Content Marketing Executive

Marketing Analyst

Digital Campaign Manager

Brand Manager

CRM Specialist

Email Marketing Executive

E-commerce Manager

Marketing Communications Officer

Digital Strategy Consultant

Marketing Project Coordinator

Modules

Year 0 (Foundation Year)

Critical Thinking Skills

Data Skills

Professional Development Skills

Research Skills

Year 1

Academic and Professional Skills

Sustainable Business in the Contemporary Environment

Marketing and the Digital Context

Business Finance

Year 2

Managing Human Resources

Sustainability in Career Development

Digital Regulation and Compliance

Digital Communications

Social Media and Content Marketing

AI Marketing

Data Analytics and CRM

Year 3

Executing Business Strategy

Understanding Digital Audiences and Consumer Behaviour

Digital Campaigns

Undergraduate Major Project (Leadership in Practice)

Location

London - East India Building, Import Building, 2 Clove Crescent, Poplar, E14 2BE

Farringdon - 19 Charterhouse Street, London, EC1N 6RA

FAQs

No. All of our services are completely free. From your initial consultatioin through to application support and admission, we’ll guide you every step of the way at no cost.
Yes. We work with a range of recognised and respected higher education institutions, and the qualifications they offer are widely recognised both in the UK and internationally.
Our consultations are free and designed to help you find the right course for your goals. We'll discuss your interests, career ambitions, previous qualifications, and any relevant experience to recommend the most suitable study options for you.
Not necessarily. Many of our partner institutions offer flexible study options to suit different lifestyles. Depending on the course, you may be able to study during weekdays, evenings, weekends, online, or through a blend of in-person and independent learning. If you're working or have other commitments, our team can help you find a course that fits your schedule.

What our Students Say

Resources

Exploring Course Options

For prospective students deciding which university course to enrol in, we recommend starting by evaluating your interests, strengths, and career aspirations. Consider the subjects you're passionate about and where your skills lie—choosing a course aligned with these factors can lead to a more rewarding academic and professional journey.

We can help you review course descriptions and explore unique opportunities such as internships, industry connections, and special projects. Understanding what each program offers will support you in identifying the course that best fits your career goals.

Finally, we encourage you to reflect on personal preferences such as the university’s location, campus facilities, and overall environment, as these can greatly influence your university experience.

Student Stories

Valerian discovered us through personal connections and his own independent research. He appreciated the ease of dropping in for a conversation with one of our student advisors, which helped him clarify his goals.

Valerian was seeking a program that offered a strong balance between practical and theoretical training in drama. Equally important to him were the campus environment, student life, and location. He wanted a university that provided valuable networking opportunities.

With our guidance, Valerian was able to carefully weigh these factors and ultimately choose a course and university that aligned with all of his priorities.

What should I expect during the initial consultation & FAQs

The initial consultation begins with a discussion about your academic background, career goals, and personal interests. This allows the advisor to understand what you're looking for. They’ll then provide information on suitable universities and courses, share insights into campus life and career opportunities, and guide you through the application process—including key deadlines and entry requirements. They also offer tips for writing a strong personal statement. Students should be ready to provide personal details, academic records, an up-to-date CV, and a personal statement explaining their reasons for applying. Our students say we were fully transparent about potential challenges, offered various campus options and teaching styles, and made them feel like a priority. They appreciated having enough time to choose their course and university without pressure.

Student Stories

Our students consistently say they would recommend our services to future applicants. They felt supported and at ease throughout the entire process, from the initial consultation to the final stages of choosing a course and submitting their application. Many appreciated the friendly, approachable nature of our team and the clear, honest advice they received at every step. We ensure each student feels listened to, valued, and never rushed into making a decision. Our support is tailored to individual needs, providing guidance, reassurance, and encouragement along the way—helping students move forward with clarity and confidence.