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Undergraduate

4 years

BSc (Hons) Marketing and Social Media with Foundation Year

The BSc (Hons) Marketing and Social Media with Foundation Year prepares students for careers in marketing and digital communications. The Foundation Year builds academic confidence, while the degree develops skills in digital marketing, social media, branding, consumer behaviour, and marketing strategy, with content aligned to Chartered Institute of Marketing (CIM) standards.

  • The BSc (Hons) Marketing and Social Media is designed for students who want to develop the knowledge, creativity, and practical skills needed for a career in modern marketing. Available as a three-year degree or a four-year programme with a Foundation Year, the course provides additional support for students who want to build their confidence before progressing to degree-level study. 


    Throughout the programme, you will explore key areas including digital marketing, social media, branding, consumer behaviour, market research, content creation, and marketing strategy. You will learn how businesses connect with customers through different channels while developing skills in communication, creativity, analysis, and problem-solving. 


    Developed with input from the Chartered Institute of Marketing (CIM), the course reflects current industry practices and employer expectations. By the time you graduate, you will be prepared for careers in marketing, digital media, advertising, communications, branding, or further postgraduate study.

  • Year 1

    You need 112 UCAS points from Level 3 qualifications such as A Levels, a BTEC Extended Diploma, an Access to HE Diploma, or T Levels. You also need GCSE English and Maths at grade 4 (C) or above, or an equivalent qualification.


    Foundation Year Entry

    You need 72 UCAS points from Level 3 qualifications, plus GCSE English and Maths at grade 4 (C) or above, or an equivalent qualification.


    Direct Entry

    You may be able to join Year 2 or Year 3 if you have relevant higher education qualifications or credits in a related subject.


    Mature Applicants (21+)

    If you do not have the required qualifications but have relevant work experience, you are encouraged to apply. Applications are considered individually. Some applicants may need to complete an English language assessment.


    • Marketing Executive

    • Digital Marketing Executive

    • Social Media Executive

    • Social Media Manager

    • Content Creator

    • Content Marketing Executive

    • Brand Executive

    • Brand Manager

    • Marketing Coordinator

    • Marketing Officer

    • Communications Officer

    • Digital Communications Officer

    • SEO Executive

Modules 

  • Year 0 (Foundation year)

    • Introduction to Business 

    • Recording Business Transaction 

    • Data Handling and ICT 

    • Managing People and Systems 

    • Personalised Learning 

    • Study Skills for Success 


    Year 1

    • Principles of Marketing 

    • Professional Skills 

    • Principles of Advertising 

    • Principles of Digital and Social Media Marketing 

    • Workplace Employability Skills 

    • Market Data Analysis 


    Year 2

    • Marketing and Brand Management 

    • Web Design and Development 

    • Social Media and Analytics 

    • Enterprise and Business Development 

    • Marketing Campaign Planning 

    • Research Methods 


    Year 3

    • Marketing Research Project 

    • Global Marketing 

    • Digital and Social Media Marketing Planning Framework 

    • Marketing CRM 

    • Consumer Behaviour 

Location

  • Liverpool Street (LS) - Eastgate House, 40 Dukes Place, London, EC3A 7LP  Gants Street (GS) - Wentworth House, 350 Eastern Avenue, Gants Hill, London, IG2 6NW


    Please note that the campuses and locations listed are subject to availability and may change at any time. For the latest information, please get in touch with us and we will be happy to assist.

FAQs

  • No. All of our services are completely free. From your initial consultatioin through to application support and admission, we’ll guide you every step of the way at no cost.

  • Yes. We work with a range of recognised and respected higher education institutions, and the qualifications they offer are widely recognised both in the UK and internationally.

  • Our consultations are free and designed to help you find the right course for your goals. We'll discuss your interests, career ambitions, previous qualifications, and any relevant experience to recommend the most suitable study options for you.

  • Not necessarily. Many of our partner institutions offer flexible study options to suit different lifestyles. Depending on the course, you may be able to study during weekdays, evenings, weekends, online, or through a blend of in-person and independent learning. If you're working or have other commitments, our team can help you find a course that fits your schedule.

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Crystal&Co UK Ltd is a Limited company

registered in England and Wales.

Registration number: 09672329

0208 616 7727

info@crystalandco.co.uk

12 College Road, London, HA1 1BE

18 Queensway, Crawley RH10 1EJ

Opening hours: 

Monday - Friday        09:00 - 17:30

Saturday & Sunday  08:30 - 17:00

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