BSc Global Business Management (Marketing) (Top-up)

This course combines business management with specialist marketing knowledge, preparing students for careers in marketing, digital communications, and business development. The programme develops practical skills in market research, strategic planning, and digital marketing, enabling graduates to succeed in today's competitive global business environment.

The BSc (Hons) Global Business Management (Marketing) provides students with a solid understanding of business management while developing specialist expertise in marketing within an international environment. The programme explores key areas such as market research, digital marketing, consumer behaviour, strategic planning, and brand management, enabling students to understand how organisations attract, engage, and retain customers.

Through practical projects, case studies, and industry-focused learning, students develop analytical, creative, and strategic thinking skills that are highly valued by employers. The course also strengthens leadership, communication, and problem-solving abilities while encouraging students to apply marketing principles to real business challenges.
The programme offers multiple entry points depending on previous qualifications. Applicants wishing to join Year Two (Level 5) should normally hold a recognised Level 4 qualification in a business or management-related subject. Direct entry to Year Three (Level 6) is available for students with an HND, Foundation Degree, Diploma of Higher Education (DipHE), or another recognised Level 5 qualification in a related discipline.

Applicants with relevant professional experience but without standard academic qualifications may also be considered individually. International applicants must meet the University's English language requirements, typically achieving an IELTS score of 6.0 overall, with no individual component below 5.5, or an approved equivalent qualification. Applicants entering Levels 5 or 6 must also provide evidence of Level 2 Mathematics or an equivalent qualification where required.
Marketing Manager

Digital Marketing Executive

Brand Manager

Content Marketing Manager

Market Research Analyst

Business Development Manager

Marketing Communications Executive

Regional Sales Manager

E-commerce Manager

Product Marketing Executive

Customer Insights Analyst

Marketing Consultant

Modules

Year 2 (Level 5)

Academic Skills and Employability

Market Research and Planning

Strategic Frameworks and Cultural Contexts in International Management

Communications and Content Marketing

Academic Language Skills for Northumbria London Campus (0 credits – optional)

Year 3 (Level 6)

Direct entry students

Contemporary Business Enquiry

Academic Language Skills for Northumbria London Campus (0 credits – optional)

Common modules (all students)

Responsible Strategy

Digital and Data Driven Marketing

Location

Holborn - James House, 10 Rosebery Avenue, London, EC1R 4TF.

Middlesex Street - 110 -114 Middlesex Street, London, E1 7HT.

Fitzwilliam House - 10 St Mary Axe, London, EC3A 8BF. Birmingham - 5th Floor, Centre City, 5-7 Hill Street, B5 4UA.

Manchester - Saint James Buildings, 61-95 Oxford St, M1 6FQ

FAQs

No. All of our services are completely free. From your initial consultatioin through to application support and admission, we’ll guide you every step of the way at no cost.
Yes. We work with a range of recognised and respected higher education institutions, and the qualifications they offer are widely recognised both in the UK and internationally.
Our consultations are free and designed to help you find the right course for your goals. We'll discuss your interests, career ambitions, previous qualifications, and any relevant experience to recommend the most suitable study options for you.
Not necessarily. Many of our partner institutions offer flexible study options to suit different lifestyles. Depending on the course, you may be able to study during weekdays, evenings, weekends, online, or through a blend of in-person and independent learning. If you're working or have other commitments, our team can help you find a course that fits your schedule.

What our Students Say

Resources

Exploring Course Options

For prospective students deciding which university course to enrol in, we recommend starting by evaluating your interests, strengths, and career aspirations. Consider the subjects you're passionate about and where your skills lie—choosing a course aligned with these factors can lead to a more rewarding academic and professional journey.

We can help you review course descriptions and explore unique opportunities such as internships, industry connections, and special projects. Understanding what each program offers will support you in identifying the course that best fits your career goals.

Finally, we encourage you to reflect on personal preferences such as the university’s location, campus facilities, and overall environment, as these can greatly influence your university experience.

Student Stories

Valerian discovered us through personal connections and his own independent research. He appreciated the ease of dropping in for a conversation with one of our student advisors, which helped him clarify his goals.

Valerian was seeking a program that offered a strong balance between practical and theoretical training in drama. Equally important to him were the campus environment, student life, and location. He wanted a university that provided valuable networking opportunities.

With our guidance, Valerian was able to carefully weigh these factors and ultimately choose a course and university that aligned with all of his priorities.

What should I expect during the initial consultation & FAQs

The initial consultation begins with a discussion about your academic background, career goals, and personal interests. This allows the advisor to understand what you're looking for. They’ll then provide information on suitable universities and courses, share insights into campus life and career opportunities, and guide you through the application process—including key deadlines and entry requirements. They also offer tips for writing a strong personal statement. Students should be ready to provide personal details, academic records, an up-to-date CV, and a personal statement explaining their reasons for applying. Our students say we were fully transparent about potential challenges, offered various campus options and teaching styles, and made them feel like a priority. They appreciated having enough time to choose their course and university without pressure.

Student Stories

Our students consistently say they would recommend our services to future applicants. They felt supported and at ease throughout the entire process, from the initial consultation to the final stages of choosing a course and submitting their application. Many appreciated the friendly, approachable nature of our team and the clear, honest advice they received at every step. We ensure each student feels listened to, valued, and never rushed into making a decision. Our support is tailored to individual needs, providing guidance, reassurance, and encouragement along the way—helping students move forward with clarity and confidence.