BSc Global Business Management (Marketing) (Top-up)

The BSc (Hons) Global Business Management (Marketing) develops students' understanding of business management while providing specialist marketing knowledge. The course covers global business, marketing strategy, digital marketing, consumer behaviour, project management, leadership, and responsible business practices.

The BSc (Hons) Global Business Management (Marketing) gives students a strong understanding of business management while developing specialist marketing knowledge. The course covers global business, marketing strategy, digital marketing, consumer behaviour, project management, leadership, and responsible business practices. Students learn how businesses create successful marketing campaigns and build strong customer relationships in both online and offline markets. Teaching combines business theory with practical learning through case studies, group projects, and real business challenges. Students also develop communication, teamwork, research, and problem-solving skills that are valued by employers. The programme is suitable for students who want to build a career in marketing or international business. By the end of the course, graduates will have the confidence and practical knowledge needed to work in marketing, business development, sales, and management roles across a wide range of industries.
Applicants can enter this programme at different levels depending on their previous qualifications. Students joining Level 3 normally need five GCSEs or equivalent qualifications. To enter the first year, students usually apply through the International Year One in Business. Applicants must also meet the English language requirement of IELTS 5.5 with no individual score below 5.5, or an accepted equivalent qualification. Students with suitable higher education qualifications may be able to enter directly into Year 2 or Year 3. Each application is assessed individually to ensure applicants have the right academic background and English language skills to successfully complete the programme. Multiple entry points are available for eligible students.
Marketing Manager
Business Development Manager
Head of Marketing
Content Marketing Manager
Regional Sales Manager
Digital Marketing Executive
Brand Manager
Marketing Executive
E-Commerce Manager
Operations Manager
International Business Manager
Marketing Consultant

Modules

Year Zero (International Foundation in Business Management)

IT and Communication Skills
Market Research and Planning
Strategic Frameworks and Cultural Contexts in International Management
Communications and Content Marketing
Academic Language Skills for Northumbria London Campus (0 credits – optional)

Common Modules

Responsible Strategy
Responsible Marketing Strategy
Project Management
Digital and Data Driven Marketing

Location

Holborn (H) - James House, 10 Rosebery Avenue, London, EC1R 4TF.

Middlesex Street (MS) - 110-114 Middlesex Street, London, E1 7HT.

Fitzwilliam House (FH) - 10 St Mary Axe, London, EC3A 8BF.

Birmingham (B) - 5th Floor, Centre City, 5-7 Hill Street, Birmingham, B5 4UA.

Manchester (M) - Saint James Buildings, 61-95 Oxford Street, Manchester, M1 6FQ.

FAQs

What our Students Say

Resources

Exploring Course Options

For prospective students deciding which university course to enrol in, we recommend starting by evaluating your interests, strengths, and career aspirations. Consider the subjects you're passionate about and where your skills lie—choosing a course aligned with these factors can lead to a more rewarding academic and professional journey.

We can help you review course descriptions and explore unique opportunities such as internships, industry connections, and special projects. Understanding what each program offers will support you in identifying the course that best fits your career goals.

Finally, we encourage you to reflect on personal preferences such as the university’s location, campus facilities, and overall environment, as these can greatly influence your university experience.

Student Stories

Valerian discovered us through personal connections and his own independent research. He appreciated the ease of dropping in for a conversation with one of our student advisors, which helped him clarify his goals.

Valerian was seeking a program that offered a strong balance between practical and theoretical training in drama. Equally important to him were the campus environment, student life, and location. He wanted a university that provided valuable networking opportunities.

With our guidance, Valerian was able to carefully weigh these factors and ultimately choose a course and university that aligned with all of his priorities.

What should I expect during the initial consultation & FAQs

The initial consultation begins with a discussion about your academic background, career goals, and personal interests. This allows the advisor to understand what you're looking for. They’ll then provide information on suitable universities and courses, share insights into campus life and career opportunities, and guide you through the application process—including key deadlines and entry requirements. They also offer tips for writing a strong personal statement. Students should be ready to provide personal details, academic records, an up-to-date CV, and a personal statement explaining their reasons for applying. Our students say we were fully transparent about potential challenges, offered various campus options and teaching styles, and made them feel like a priority. They appreciated having enough time to choose their course and university without pressure.

Student Stories

Our students consistently say they would recommend our services to future applicants. They felt supported and at ease throughout the entire process, from the initial consultation to the final stages of choosing a course and submitting their application. Many appreciated the friendly, approachable nature of our team and the clear, honest advice they received at every step. We ensure each student feels listened to, valued, and never rushed into making a decision. Our support is tailored to individual needs, providing guidance, reassurance, and encouragement along the way—helping students move forward with clarity and confidence.