1 year

BSc Global Business Management (Top-up)

The BSc (Hons) Global Business Management (Marketing) combines business management principles with specialist marketing knowledge. Students develop practical skills in market research, digital marketing, strategic planning, and consumer engagement, preparing them for careers in marketing, business development, brand management, and other roles within the global business sector

The BSc (Hons) Global Business Management (Marketing) equips students with a broad understanding of business management while developing specialist expertise in marketing within an international context. The programme explores areas such as market research, consumer behaviour, digital marketing, strategic management, and brand development, enabling students to understand how organisations create value and engage customers in competitive global markets. Through practical projects, case studies, and industry-focused learning, students strengthen their analytical, creative, and decision-making abilities while applying marketing concepts to real business challenges. The course also develops leadership, communication, teamwork, and research skills that are highly valued by employers. Graduates leave with the knowledge and confidence to pursue careers across marketing, business development, digital communications, and management, or continue their studies at postgraduate level.
This programme offers flexible entry points for students with previous qualifications in business or a related discipline. Applicants joining Year Two are normally expected to hold a recognised Level 4 qualification in business or management. Direct entry to Year Three is available for applicants who have successfully completed an HND, Foundation Degree, Diploma of Higher Education (DipHE), or another recognised Level 5 qualification in a relevant subject. Applications from candidates with suitable professional experience may also be considered where appropriate. International applicants must satisfy the University's English language requirements, typically achieving an IELTS score of 6.0 overall, with no individual component below 5.5, or an accepted equivalent qualification. Applicants should also meet any country-specific academic entry requirements published by the University.
Marketing Manager
Digital Marketing Executive
Brand Manager
Content Marketing Manager
Business Development Manager
Marketing Communications Executive
Market Research Analyst
Product Marketing Executive
E-commerce Manager
Regional Sales Manager
Marketing Consultant
Customer Insights Analyst

Modules

Year Two
Career Development and Research Informed Learning
Market Research and Planning
Strategic Frameworks and Cultural Contexts in International Management
Communications and Content Marketing
Academic Language Skills for Northumbria London Campus (0 credits – optional)

Year Three

Direct entry students

Contemporary Business Enquiry
Academic Language Skills for Northumbria London Campus (0 credits – optional)

Common modules (all students)

Responsible Strategy
Responsible Marketing Strategy
Project Management

Location

London

FAQs

What our Students Say

Resources

Exploring Course Options

For prospective students deciding which university course to enrol in, we recommend starting by evaluating your interests, strengths, and career aspirations. Consider the subjects you're passionate about and where your skills lie—choosing a course aligned with these factors can lead to a more rewarding academic and professional journey.

We can help you review course descriptions and explore unique opportunities such as internships, industry connections, and special projects. Understanding what each program offers will support you in identifying the course that best fits your career goals.

Finally, we encourage you to reflect on personal preferences such as the university’s location, campus facilities, and overall environment, as these can greatly influence your university experience.

Student Stories

Valerian discovered us through personal connections and his own independent research. He appreciated the ease of dropping in for a conversation with one of our student advisors, which helped him clarify his goals.

Valerian was seeking a program that offered a strong balance between practical and theoretical training in drama. Equally important to him were the campus environment, student life, and location. He wanted a university that provided valuable networking opportunities.

With our guidance, Valerian was able to carefully weigh these factors and ultimately choose a course and university that aligned with all of his priorities.

What should I expect during the initial consultation & FAQs

The initial consultation begins with a discussion about your academic background, career goals, and personal interests. This allows the advisor to understand what you're looking for. They’ll then provide information on suitable universities and courses, share insights into campus life and career opportunities, and guide you through the application process—including key deadlines and entry requirements. They also offer tips for writing a strong personal statement. Students should be ready to provide personal details, academic records, an up-to-date CV, and a personal statement explaining their reasons for applying. Our students say we were fully transparent about potential challenges, offered various campus options and teaching styles, and made them feel like a priority. They appreciated having enough time to choose their course and university without pressure.

Student Stories

Our students consistently say they would recommend our services to future applicants. They felt supported and at ease throughout the entire process, from the initial consultation to the final stages of choosing a course and submitting their application. Many appreciated the friendly, approachable nature of our team and the clear, honest advice they received at every step. We ensure each student feels listened to, valued, and never rushed into making a decision. Our support is tailored to individual needs, providing guidance, reassurance, and encouragement along the way—helping students move forward with clarity and confidence.